4 Reasons You Should Repeat Yourself on Social Media

Feeling conscious about being repetitive on your social media? You’re not alone. If you’ve entered the business world correctly,however, you’ve picked a product or service and a niche to focus on. Those are the things you should be talking about, plus your own experiences, so naturally you’d only have a few topics (maybe 10–15). So try to shed that feeling of self-consciousness or worrying you’ll be judged because you’re actually doing it right.

Here are the top 4 reasons you really should be repeating yourself on social media and how to do without feeling like you’re annoying your followers:

1.The more often, and more platforms you post on, the more people will see your posts. Not that many people see your content to begin with. Plus, different people will see it each time. The almighty algorithm will sometimes work for you and sometimes against you. It might have your post show up on some people’s feeds and not others. If you post it again on another day and time new people are likely to see it.

Facebook is recently being more transparent about their algorithm, starting 2020. After some criticism in the past they want to help their users understand how they choose what to show to whom. The kind of content you post matters, as well as the other content that is available at the same time yours is posted. While you don’t have control over the latter, you do have the option to post again another day and another time.

It’s also worth noting that you most likely have different followers on different platforms. So make sure you’re not putting all your eggs in one basket, as they say. According to the 2019 Sprout Social Index, Facebook is still the leader when it comes to social platforms for both marketers and consumers. Instagram isn’t too far behind, and this list doesn’t even include tiktok, which has quickly become popular.

2. New comers want to be in the know too. If your posts are linear, never bringing up things you’ve talked about before but building on those concepts new followers might feel lost or left out. This is absolutely NOT how you want your followers to feel. You want your followers to feel like they really know you, as if they could be your friend.

For this reason, you’ll definitely want to share your own stories over and over. The people you expect to already know your story might not if you haven’t told it enough. And the people who’ve just found you probably won’t scroll back far enough to find that one post to learn who you are and what you’re about.

If your business is growing (hopefully it is!) there will always be new people ready to learn about you. Not only your story, but your tips, tricks, and thought provoking questions (which facebook loves incidentally, anything that promotes community engagement really). Newcomers want those juicy bits too. Don’t make them go searching for it. Serve it to them nice and pretty so they can join the community that is your brand. The more opportunities they have to learn, ask questions and engage the better!

3. It takes people quite a few times or seeing a brand name to actually buy it. The rule of 7. It’s an old marketing/ branding concept that still rings true today. On average a person will not buy a product or receive the message until they’ve seen it 7 times and usually in 7 different mediums. So post away. Make those sales.

This idea doesn’t only apply to sales, though probably the most important, but also on engagement (bringing us back to reason number two).

We know engagement helps our posts get boosted, but lots of people are shy. By being repetitive you’re giving people the chance to become familiar with you and your personality and maybe on the 7th interactive-type post they might be confident enough to engage, and hopefully stay engaged on future posts.

It’s impossible to become familiar with a person or product if you aren’t seeing it regularly. Let the people get familiar. Bringing us to reason 4….

4. Once people are familiar with you, they might refer people to you or reference you in their own content. For example, two people I follow closely are well-known entrepreneur/speaker Gary Vaynerchuk (Gary Vee) and speaker/therapist/behavioural expert, Marisa Peer.

I can tell you that Gary’s main talking points are to:

• Be kind and honest
• Place aside your BS and move forward

I can tell you those quickly off the top of my head because Gary is repetitive. He only talks about the same 10–15 things. He might deliver the information a little differently each time but the messaging is the same. Therefore, I feel like I know Gary, I trust him and I refer to him frequently in my content. If you didn’t know about Gary Vee before, now you do, purely because he was repetitive enough to stick in my brain.

Marisa Peer is another example. Nearly every time I’ve seen her speak she’s told some version of this story about a baby. She talks about how we were all babies at one point, we didn’t care how our hair looked or if our legs looked chubby. We went about our day with joy and didn’t let the fear that other people might judge us hold us back. Now everytime I’m feeling in a slump or fearful of making a post, going live, or putting myself out there I think “I used to have chubby legs and NOT CARE.” Then I remember Marisa Peer, then I write about her in my blog post and you learn about her.

Don’t you want people to think of you when they have a specific thought or need…and then tell other people about it?!

Those are just 4 reasons for why you should absolutely be repetitive on social media. If you are still feeling self-conscious about it, then consider changing up HOW you’re saying it. Try different mediums and different platforms. Repurpose your content, everyone has their preference on how to consume content. This way the people who love a good blog post, but don’t really love a podcast won’t even KNOW you’re being repetitive.

Related article: 10 WAYS TO REPURPOSE THE CONTENT YOU ALREADY HAVE

If you are a coach, author, speaker or entrepreneur try to figure out the 10 or 15 things that you talk about and think of different ways to get those points across. One idea could generate at least 3 different titles, which can then be repurposed into a number of forms of content.

If you want to know more about repurposing content, or want it done for you, send an e-mail beck@beckpower.me or join my FB group Amplify: Authority Content for Thought Leaders.