Are you trying to build a social media presence but you don’t know where to start? Here are five pieces of social content to create RIGHT NOW!
Understanding Cornerstone Content
Ok, yes — I made this word up. But it is one of the best kinds of content because it is the basis for all of your other content!
Cornerstone content answers your “why,” it gives people a way to understand you and relate to you. The five kinds of content you should be making all fit under this umbrella of “cornerstone content.”
1. Content that Speaks Directly to Your Ideal Client
This can be a video, a blog post, or a series of social media posts. It doesn’t matter what form this content takes, what matters is who you are talking to.
Write down who your ideal client is. Everything from what kind of business they have to how much they make each month to what their biggest problems are. How does your business help them?
Once you know the answer to that question, make content that speaks directly to them and addresses their problems. Having that kind of specificity in your content will increase your chances of engagement and will help turn your audience into customers.
2. Content that Gives Clarity on Who Shouldn’t Be Your Client
Not everyone is right for your business! That is okay, it is perfectly normal for there to be people who would be the opposite of a good customer for you.
Don’t be afraid to go ahead and address this in your work! Make content that gives people examples of why they might not need to work with you. This way you only spend time on calls speaking with people who genuinely understand your services and feel that they have a need for what you do.
For example, Power Creative Media is a a content repurposing agency, so I published a video and a blog about “Three Reasons Why You Should Not Repurpose Your Content” — this lets potential clients really understand who I can offer the most help to and who will get the most (and the least) out of working with my team.
3. Case Studies
A case study is just a report that shows how you were able to help a client reach certain results. These can be a great source of content because they help your companies reputation and they also provide value to potential customers.
If you write a longer, more in-depth case study on a client, you can use this as a freebie on your website. For example, if you had a client go from $10,000 a month to $20,000 a month from organic marketing services, than that is something that future clients of yours might want to see! Offer it as a freebie to get people interested in how your services can help them!
If you create a shorter case study, you can use it in blogs and social media posts to encourage engagement and questions about your services.
4. Your Origin Story
Origin stories aren’t just for X-Men, everyone came from somewhere. This kind of content help you to build personal connections with your audience.
Everyone loves a good story. Humans have been telling stories for as long as we have been around, and sharing your story with your audience is a great way to help them to understand who you are and why you started your business.
So take a minute to think about how you got to this current place in your life. What series of events and decisions brought you here? It’s okay if some parts aren’t pretty — that doesn’t mean they aren’t compelling!
This also gives you a break from posting business-specific content. I share quite a few stories from my travels around the world. That time I moved countries for a girl who didn’t even like me, or that time I ended up in Thailand with no money in my pocket and looking at rock bottom — these don’t connect directly to my business. But they do connect to me and how I became the person I am today.
5. Problems and Solutions
This is similar to a case study, but often it can be even more specific. It is also really simple — look for the problems your potential clients are facing and present solutions to them.
For example, maybe you are the CEO of your own company and you are spending hours on Canva trying to create and edit graphics. I step forward with my content and address you specifically. Why are you spending your time on Canva? You have so many things to do, so let’s find another way to get this work done for your company (working with Power Creative Media!).
Ready to Make Killer Content?
Now that you know the five kinds of cornerstone content I focus on, you can apply this to your own social media!
If you are looking to outsource your social media content creation and strategy, working with Power Creative Media is a great choice. We can create content that helps you engage with your audience and add value to their lives.
If you are interested, head on over to powercreativemedia.com to book a call!
I made a tool that generates 2000 social content ideas in just 10 minutes. Get it here!