Do You Want to Be Involved in Your Social Media Marketing Strategy?
Every business owner is different. This is especially true in how they approach their social media marketing strategy. The platforms you are on, the way you plan your content, and who you hire to create your content will all depend on your unique approach to business.
Figuring out what kind of CEO you are can help you figure out if outsourcing your social media is the right option for you!
Here are three of the most common types of business owners who might be looking into outsourcing their social media marketing through content repurposing.
You started your business all on your own, and since your first day, it has always been a team of ONE. Solopreneurs are amazing because they have to wear so many different hats every day, and they develop so many new skills over time.
To get to where they are, solopreneurs have to be CEOs, marketers, salespeople, communications directors, graphic designers, writers, and so much more.
If you are a solopreneur, odds are that you have considered bringing on someone else to help out with the business. For some people, their first hire is a virtual assistant. For others, it is an accountant.
If you are finally looking into building your business by outsourcing tasks, then outsourcing your social media management is a great decision. With the time you save, you can work towards finding more clients, bringing on other team members, or just taking a break!
The Laissez-Faire Approach
If you are taking the laissez-faire approach, then you have decided that you want absolutely nothing to do with your social media presence. You’ve got more important things to do, and the idea of planning out your monthly content makes you feel a little nauseous.
You aren’t alone. There are plenty of business owners who know that social media is necessary for their business, but they don’t want to have to deal with it every day.
If you are like this, then outsourcing your social media marketing strategy to a company like Power Creative Media might be perfect for you! You can provide us with an hour or so of video or audio content and we will create enough content for all of your social media channels.
Consistency is key with social media marketing. Outsourcing through content repurposing is a great way to show up as your best self without having to spend a lot of time thinking about what to post.
If you are the helicopter, then you want to have eyes on everything that is going on with your business. You have notes on every social media caption, and you want daily updates on the graphics posted.
Just like every business owner is different, so is every social media marketer!
If you want to hire someone to help with your social media so that you have a second opinion (not necessarily to save time), then you can find someone who loves to work with hands-on clients.
However, if you are running out of time each day, you know you need to outsource your social media to get something out of your hands. But to make that work, you might need to shift your perspective and learn to let go a bit.
Should You Outsource Your Social Media Marketing Strategy?
Outsourcing your social media marketing strategy isn’t right for everyone. Some solopreneurs are ready to outsource their social media. Others need to find more clients before they can afford to hire someone new.
Some laissez-faire CEOs thrive by outsourcing their social media marketing through content repurposing. Others don’t have enough long-form content to repurpose!
Some helicopter clients are happy when they learn to let go a little bit. Others learn that they enjoy being a part of the creative process and they don’t want to outsource!
If you think that you are ready to take social media off of your daily to-do list, head over to powercreativemedia.com to book a call with me!