Four Magic Questions to Ask Your Clients Before a Sales Call
Do you ask your potential clients questions before you meet them on a sales call? If not, you are missing out on a great opportunity to make the most of your calls.
By asking questions you can get a better idea of where these potential clients are in their journey. If you know what they are struggling with and what they have done so far, then you can help them make the right decisions for the future of their businesses!
1. What is your biggest problem right now with _____?
You can make this question open-ended or multiple choice, however, I recommend that you not prompt an answer. This is a good question to help you make sure that this person is a good match for your services.
It also makes the potential client reflect on their biggest problems so that they are ready to talk about those more openly when it is time for your call with them.
2. How have you tried to solve this problem in the past?
This is a great way to see where someone is in the process. Have they just realized this is a problem? Have they spent the past year trying to fix it?
You want to know how long they have been aware of the problem, what they have tried in the past to fix it, and how they feel about this whole journey they have been on so far.
3. Why didn’t those attempts to fix this problem work?
This is important because you can prepare what you want to say before the call to help ease their worries.
For example, let’s say someone has tried to hire people in the past but none of them worked because of Problem A, Problem B, and Problem C. Then you can let them know during the call that you have systems and social proof that show that your clients don’t deal with Problems A, B, and C when working with you.
You want to show potential clients, especially those who have made bad hires before, that you are the person that is going to put their business back on track and deliver on the services you are promising.
4. Are You Ready to Invest in the Right Solution for You?
Someone can want badly to work with you, but if they aren’t in a place to invest financially in their business, then they might not be a good fit for you right now.
This doesn’t mean that you can’t contact them in the future to catch up — things may have changed for them!
However, you want to go in to your sales calls knowing whether a person is ready to pay you for your services.
Are you interested in having a chat with me? After you book a call at powercreativemedia.com, I’ll send you questions just like these so that I can see how Power Creative Media can help you and your business to thrive!
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