The Content Glow Up: How To Rock Your Social Media Content Creation
Social media content creation is a huge job, and when you are running a business, it can be hard to figure out how to find the time to show up as your best self online.
If you are overdue for a content glow-up, then keep reading. Here are my top tips for glowing up online and rocking your social media content creation.
Figure Out What You Want to Say
Do you know that thing that you want to shout from the rooftops and share with the world? That is what is at the heart of your entire social media presence. That is your main message.
You can’t create a cohesive brand until you know what it is you want to say.
A great way to figure this out is to look at your current services and your ideal client. What do your services do to help your ideal client? What journey do you take them on? What kind of growth do you facilitate?
If you are an editor, your main message isn’t that you want to edit people’s writing. It might be that you want to help people tell their stories through compelling, descriptive language. It might be that you want to help your clients feel more confident in what they are sharing with the world.
In this example, your message isn’t just about editing. It is about storytelling, it is about confidence, and it is about leaving your clients feeling like they can share a part of themselves with the world.
Know Where You Want to Go
An important part of your content glow up is figuring out where you want to go with your business. Some people say that what you don’t change, you choose. If you don’t change how you have been doing things, then you are choosing to stay where you are.
Most entrepreneurs and creatives don’t want to stay where they are forever! So where are you choosing to go?
Maybe you have a new service package you want to launch. If so, then you should be linking to the landing page for that new service in most of your content.
Knowing what you want to say is what pushes you forward, but knowing what your goals are is what points you in the right direction.
Keep Your Visual Branding Consistent
The most obvious part of any content glow-up, at least to people on the outside of it, is the visual branding.
If you haven’t already, create a document that stores the colors you use and the fonts you write with. Having this collection to pull from when you are making content will help you to keep your feed looking cohesive and consistent.
Don’t know what colors to use? Make a mood board! Include your pictures as well as inspiration pictures (head over to Pinterest, it is like heaven for mood boarding). Don’t be afraid to play around with colors, textures, filters, and fonts until you find something that you think fits who you are and what you are trying to project to the world.
Does this mean that you have to be perfectly color coordinated and that your content has to be posted in a repeating pattern? No! That might work for some people, but it doesn’t work for everyone.
You can have an organic, real, welcoming Instagram feed that still has color themes and font types that stay the same throughout.
Build Cornerstone Content
So you’ve figured out what you want to say, you’ve planned out where you want to go, and you’ve straightened out the visual side of your branding. Now, it is time to build a strong foundation for all of your future content.
Cornerstone content (yes, I made up that word), is content that forms a base for all of your other content. It gives your audience a way to understand you. It gives them your “why.” A few kinds of cornerstone content include:
- Your origin story (you are a superhero, right?)
- Problems your clients face and the solutions you help them reach
- Case studies and testimonials
- Information on who SHOULDN’T work with you
- Content that speaks directly to your ideal client
By building up content that falls into these categories, you are creating a detailed picture for your followers about who you are, why you do what you do, how you do it, and who you work with.
Content Repurposing for Social Media Content Creation
You knew this one was coming. I wouldn’t be me if I didn’t tell you to repurpose your content, so go ahead and brace yourself.
If you go through all of the trouble to build this solid foundation for your new social media presence, but you don’t start repurposing content, then did you even glow up?
Content repurposing allows you to get the most out of all of your cornerstone content. You can take blog posts, books, podcast episodes, and YouTube videos and turn them into hundreds of pieces of micro-content that can be posted to your social media channels.
This micro-content does a couple of things.
First, it saves you time and energy. You get to spend more time doing what you want to do in your business and less time trying to come up with ideas for content.
Second, repurposed micro-content helps you to reach an audience that your longer-form content wouldn’t have reached.
Third, repurposing your content allows you to be consistent across all of your online platforms. The same content that is on your website or YouTube channel can appear (in a shorter format) on your Instagram feed.
Never Stop Learning (Even After the Glow Up)
Yeah, a glow-up is great, but if you glow up and then you don’t maintain it, you’ll be right back to where you started.
The most important part of a glow-up is what happens next.
This part might seem stressful or scary, especially if social media management isn’t your zone of genius.
But if you are always trying to learn and grow, whether that is taking a class, reading a book, having conversations with experts, or hiring a marketer to work with you and your business, then your glow-up will have been worth it!
Are you ready to start your content glow-up? I’m starting a program that helps people to do just that. Head over to powercreativemedia.com to join my email list so that you can be first in line when the Content Glow Up launches!