Okay, that sounds a bit antisocial. But it is necessary! If you want your business to thrive, you have to stop talking to everyone.
If you are talking to everybody, then you are talking to nobody.
It is a pretty popular lesson in business, but sometimes it can be hard to practice in real life. As you start your business, it always seems smarter at first to cast a wider net, to try to get any client you can find, whoever they may be.
But the truth is, you will find more clients and clients that are better suited to your business if you speak to your ideal client directly.
People want to feel like they are being spoken to, and like they are being heard.
If you can stop talking to everyone, and just start talking to one group of people, then you will find the people that will get the most out of your services.
Who Is Your Ideal Client?
When figuring out who to talk to, who to create content for, it can be hard to know where to start.
If you are a coach or working in a service-based business, then you probably help lead your clients through some sort of journey. You help them make a change in their lives or their business.
What is that journey? To what problems do you offer solutions?
Once you know what problems you help people solve, start thinking about the people who face those problems.
What kinds of jobs do they have? What are they interested in? Where do they live? How old are they?
The easiest way to start is to create an imaginary person. Give them a name and think of every detail you possibly can. And as you start creating content and figuring out your brand, pretend like you are talking to them!
The Power Of Answering Questions
While talking to imaginary, ideal clients might work for a while, eventually, you’ll have to start listening to your actual followers.
Research what people are searching for (Answer the Public is a great resource). If you know the questions people are asking, then you can start creating content that answers those questions.
For your followers, it will feel like you are reading their minds! They will be seeing answers to questions they hadn’t even gotten around to asking yet.
Building Long-Lasting Connections
Building connections with people who match your ideal client avatar is incredibly important as you continue to make new content. Talk with real people who are facing the issues you help to solve. Then you can learn more about how you can help them and how you can market to them.
There are quite a few ways to build connections and start conversations. You can create Facebook groups, start email lists, and create polls on your Instagram story.
The most important part of all of those strategies, however, is your follow-through.
A Facebook group won’t do you any good if you don’t engage with the members. An email list won’t help your business grow if you don’t write emails and send them out. Polls on your Instagram story won’t improve your social media strategy if you don’t listen to the people who take the time to respond.
Take the time to look away from the bigger picture. Sometimes the one-on-one relationships are more important.
Developing Your Cornerstone Content
Cornerstone content is what builds the foundation for everything that you put out into the world for your business. It tells your potential clients who you are, what you do, and why you do it.
You can’t be talking to everyone as you create your cornerstone content, because then you won’t be authentic.
Not everyone is going to resonate with what you have to say. You might have people who don’t like you or your business!
But if you create a foundation for your content around the idea of trying to please everyone, then that content isn’t going to reflect who you are.
Putting It All Into Practice
How can you apply all of this in your life and your business? Finding your ideal client avatar, answering the important questions, building connections, and developing your cornerstone content will only help you if you are willing to put in the work!
Not everything you put out on social media is going to go viral, and that is alright. The key is to learn from what is working and what isn’t. Be honest with yourself when you start to become inauthentic or people-pleasing.
Showing Up As Your Best Self Online
We all want to show up as our best selves, both in-person and online. By talking to your ideal client and being your most authentic self, you will be one step closer to showing up as your best self on social media.
But to be your best self online, you have to show up consistently. Not everyone wants to spend the time to create the content needed for that kind of social media schedule!
If you are interested in working with Power Creative Media to create systems for content creation, or you just want to outsource your content repurposing, head over to powercreativemedia.com to book a call!